![]() Marketing in Action MKT4001. The module will give you a broad overview of marketing topics withinn a real-world context, including marketing concept; global marketing environment; buyer behaviour; marketing research; segmentation, targeting and positioning; marketing mix and the marketing planning process. |
![]() It charts a progress from moderate and admissible practices to the application of marketing in the most extreme causes imaginable; some would even say the use of the term marketing was illegitimate, that we are dealing in fact with propaganda. |
![]() Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields. Among the organisations to have recently employed our graduates are the BBC, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys. |
![]() Masters MSc in Marketing. Equip yourself with the key skills needed for a successful career in marketing. Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area by choosing one of the specialist pathways. |
![]() Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. |
![]() What is Digital Marketing? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing. |
![]() The advent of modern media and technology is one of the major factors that have influenced the growth of marketing overtime, and businesses have realised the importance of familiarising with evolving marketing definitions and mechanisms to attain a competitive edge over others. |
![]() Marketing campaigns bring together several kinds of marketers. Some may specialize in inbound marketing, others may focus on outbound marketing, social media marketing, content marketing, or other areas. Today, much of this collaboration between different marketers can be achieved using cloud-based applications and tools. |
![]() 2022 Marketing budgets as a percentage of company revenue have climbed from 6.4 to 9.5, but still lag behind pre-pandemic spending, according to Gartners Annual CMO Spend Survey 2022. Insights from our latest research fuels CMOs and marketing leaders with top-line marketing budget, marketing strategy and martech investment trends to watch for. |
![]() The average starting salary for graduate trainees in marketing is £21,461, the average salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296, and the average salary for a marketing director is £77,799. |